Required CoursesCore curriculum requirements are sequenced throughout both years of the Program in order to provide students with a well-rounded curriculum that builds both knowledge and experience.
- A&HG 4170 Principles and Practice in Arts Administration (3 points, Year 1)
Basic overview in arts administration covering major areas of concern to small, medium, and large institutions. Specific aspects of arts management, planning, program development, artist relations, marketing, and fundraising.
- A&HG 4173 Arts in Context (3 points, Year 1)
A seminar and lecture-style course designed to provide a cultural context for discussions of aesthetic, ethical, and political questions that define and challenge the responsible arts administrator's role.
- B6690 Marketing the Arts, Culture and Entertainment (3 points, Year 1)
Columbia Business School. Marketing the Arts, Culture and Entertainment (ACE) encompasses a focus on both for and not for profit organizations. ACE covers the diverse fields of commercial entertainment and visual arts, not for profit performing and visual arts as well as service and trade-related organizations in the cultural arts realm.
B6601 Marketing Strategy (1.5 points) + another Marketing course (total 3 points, Year 1)
Columbia Business School. This course emphasizes the role of marketing in creating value for customers, which in turn leads to value for other stakeholders in a firm (e.g., owners, shareholders, employees). The course covers such issues as value of products, customers and brands, methods for analyzing customers and competitors, customer segmentation, product positioning and the role of new technology. Key learning includes both a general structure for analyzing marketing problems and some specific quantitative tools. This is a half-term course.
- A&HG 4176 Support Structures: Development and Fundraising in the Arts and Humanities (3 points, Year 1)
A practical exploration of fundraising research and proposal writing methods. Proposals are developed for private and public agencies and foundations. Course incorporates aspects of support for the arts, arts education, the humanities, education and artists.
- A&HG 4180 Labor-Management Relations in the Arts (3 points, Year 1)
Theory and practice. Special emphasis on employers, unions, contracts, grievance procedures in the arts. Simulated bargaining sessions, evaluation and discussion of dispute resolution, arbitration, contract results. Negotiation by student teams.
- A&HG 5174 Principles and Practice in Arts Administration: Visual Arts (3 points, Year 1)
A continuation of A&HG 4170 with special reference to the application of management principles and skills to the visual arts, including museums, commercial and cooperative galleries, artist spaces, public art, corporate and individual collectors and artists.
A&HG 5174 Principles and Practice in Arts Administration: Performing Arts (3 points, Year 1)
A continuation of A&HG 4170 with special reference to the management principles and skills of the performing arts, including music, dance, and theater; audience development; unions; and the study of physical facilities.
- A&HG 4470 Internship in Arts Administration (0 or 3 points, Year 1 or 2)
Internship arranged with host institutions on an individual basis, taking into account the student's needs, interests and capacities, and the host's abilities to integrate those with its operation in an educationally useful manner. Twenty hours per week over four months or the equivalent.
A&HG 4575 Master's Seminar in Arts Administration (3 points, Year 1 or 2)
Guided independent work culminating in the development of a master's essay.
- B6013 - Accounting I - Financial Accounting (3 points, Year 1 or 2)
Columbia Business School. Designed to develop an understanding of accounting principles for users of accounting information. The course looks at how users of financial information interpret accounting reports when making business decisions. The emphasis is on profitability concepts and performance evaluation. Coverage is not restricted to the existing U.S. model but includes a broad discussion of measurement issues and alternative country practices.
- A&HG 4174 Law and the Arts I (3 points, Year 2)
Principal artistic applications of U.S. law in areas drawn from copyright law, unfair competition and trademark law, misappropriation, First Amendment questions, miscellaneous torts including rights of privacy and publicity, defamation, interference with contract, other problems relating to authenticity of art works.
- A&HG 4175 Law and the Arts II (3 points, Year 2)
Lectures and seminars on not-for-profit corporations, alternative forms of organization and tax exemption; the role and problems of trustees, directors, and officers; commercial and political activity, administrative regulations concerning arts organizations, and arts-specific contracts.
- A&HG 5175 Business Policy and Planning for the Arts Manager (3 points, Year 2)
Designed to integrate arts administration course-work from business, law, and the arts. Moves from the financial, cultural, political environment to strategic planning tools to specific arts situations in the creation and implementation of policy and planning objectives.