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Sam T Liu

Professional Background

Educational Background

  • B.A., University of Pennsylvania, Economics, and Communication
  • M.B.A., New York University, Strategy, Management, and Finance
  • Senior Professional in Human Resources (SPHR), HR Certification Institute
  • Project Management Professional (PMP), Project Management Institute
  • Certified Six Sigma Black Belt (CSSBB), American Society for Quality

Scholarly Interests

  • Human capital effectiveness
  • Organizational change management
  • Organizational design
  • Talent management and development
  • Strategic analysis

Selected Publications

  • PwC Financial Services Viewpoints. "From good to growth: Why institutionalizing hedge funds creates value for owners and investors." November 2012
  • PwC Financial Services Viewpoints: "Cure for the Common Culture: Building Effective Risk Cultures at Financial Institutions." April 2011

biographical information

Professor Liu received his Bachelor of Arts degree in Economics, and Communication from the University of Pennsylvania, and his Master of Business Administration (MBA) from the New York University Stern School of Business. He is currently an Adjunct Assistant Professor in the Social-Organizational Psychology program, and teaches the Human Resource Management course.  He also teaches Organizational Change Management, and Project Management at City University of New York - Baruch College, where he received the school's ‘Faculty Excellence in Teaching’ award.

Outside of Columbia, he is a Director in the Human Capital Consulting practice at PricewaterhouseCoopers (PwC) and has over 16 years of experience in management consulting and finance.  He has led, and directed teams through complex projects for a number of Fortune 100 corporate clients with a focus on strategic human resources, organizational change management, and large scale transformations. Prior to joining PwC, he worked in talent development, project management, and strategy roles at American Express, Merrill Lynch, and Limited Brands.

He holds professional certifications as a Senior Professional in Human Resources (SPHR), Project Management Professional (PMP), and Six Sigma Black Belt (CSSBB). 

He is passionate about education and has founded a 501(c)(3) non-profit educational center that provides free math tutoring to students in Harlem and the Bronx, and serves as a volunteer consultant for non-profit clients through the University of Pennsylvania Pro-bono Alumni Consulting (PennPAC) organization.

professional experiences


  • PricewaterhouseCoopers: Consulting – 2009 to Present
  • The William J. Clinton Foundation: Consulting  – 2008
  • American Express: Sales Strategy – 2007
  • Coty Fragrances: Corporate Finance – 2003 to 2007
  • Limited Brands: Store Real Estate Finance – 2001 to 2003
  • Merrill Lynch: Global Securities and Economics – 1999 to 2001
  • Columbia University, Baruch College, Adjunct Faculty – 2011 to Present

Professional Certifications
    • Senior Professional in Human Resources (SPHR), HR Certification Institute
    • Project Management Professional (PMP), Project Management Institute
    • Certified Six Sigma Black Belt (CSSBB), American Society for Quality

    custom course list

    ORLJ 5003: Human Resource Management
    Managing talent effectively has become extremely important in organizations of all kinds. The majority of C-suite executives have elevated talent to one of their top five concerns. With this increased focus and attention, it is up to human resource professionals to shape strategic decisions, programs and processes to identify, recruit and retain the quality of talent to enable competitive advantage. The field of Human Resource Management (HRM) is evolving rapidly as profound shifts are incurring in our global economy.

    The goal of this course is to provide a solid understanding of theory, research and practice in HRM. Through a combination of reading, cases, lectures, and discussions of the material, you will understand:
    (1) HR’s ability to be a credible partner to the business and its pivotal role in supporting organizational strategy.
    (2) The complexity of the HR function to move from the sole mission of the attraction, motivation and retention of people to one that also attempts a line of sight and contributor to organizational value.
    (3) The various aspects of the HR function such as HR strategy, talent management, talent development, organizational design/effectiveness, and training.

    honors and awards

    • PwC Chairman's Award (2014, 2015)
    • PwC "We Recognize Great Performance" Award (2011, 2012, 2014)
    • Baruch College "Faculty Excellence in Teaching" Award (2012)
    • MBA Teaching Fellow, New York University Stern (2008, 2009)
    • Time Warner Scholar, University of Pennsylvania (1997)

    ORLJ 5003: Human resource management

    Current and emerging emphases in the management of human resources in organizations.