Qian Hu and Wen Zhang | Communication, Media and Learning Technologies Design | Mathematics Science and Technology

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Communication, Media & Learning Technologies Design

In the Department of Mathematics, Science & Technology

Exploring Infographics as a Tool to Learn Culture on Social Media

Qian Hu, M.A. in Communication and Education Wen Zhang, M.A. in Instructional Technology and Media

In recent years, the use of infographics—graphic visual representations of complex information, data or knowledge—on digital platforms is proliferating. As a form of visual learning, infographics possess many advantages when presenting and delivering information. In today‘s new information age and globalized society, individual learning habits are changing and learning about culture is becoming more and more important. As a result, this paper aims to answer the question of whether infographics can be an effective tool for adults to learn about new cultures on social media. A survey was conducted to test participant preferences for infographics or textual content. Based on this preference, subsequent learning effectiveness after reading the learning materials about Chinese New Year was also assessed. Finally, an analysis was conducted to examine possible correlations between participants‘ demographics and their preference for infographics or textual content.

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