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TC Steps Up Online Efforts With New Web Editor: Krista McNamara

Colleges and universities must now tackle issues unlike any they have encountered before--all due to an increased role of their institutions' Web site. The issues range from ensuring the accuracy of information on the site and the ease of site functionality for current students, faculty, staff and educators worldwide to concerns about using the Web site to recruit prospective students. More questions are certain to arise as new online technologies come into play.

To help Teachers College deal with some of those issues, Krista McNamara has recently joined the Office of External Affairs as the new Web Editor. "The Web site is really the first glimpse that prospective students see of the college, and what they see on the site will help them determine whether or not they will seriously consider applying to the school," said McNamara. "Part of my job will be to determine ways best to take advantage of the medium and enhance the viewers' online experience."

As Web Editor, McNamara will work closely with the TC Web Committee, a group comprised of faculty and professional staff members appointed by the Dean. "Krista will work with the committee to establish a cohesive plan for developing strategy and policies that will make the Web site more dynamic and interactive," said Lisa Ann Petrides, Chair of the Web Committee and Assistant Professor of Management Systems in the Department of Organization and Leadership. "The Web Editor will also make sure that TC maintains a competitive position as compared to other Web sites from world-class educational facilities, and that TC communicates effectively with the Web so that potential students, partners, faculty, donors and others will get a first-class impression of the institution."

In this new position, McNamara will also consult with the academic and non-academic departments to enhance site content and to improve the site's look and feel. "TC's Web site offers a great foundation to build upon," said McNamara. "This is truly an exciting time for TC in the online arena and I am looking forward to working with the members of the TC community to help take the site to the next level."

McNamara comes to Teachers College from CMP Media Inc., a high-tech computer publishing company based on Long Island. She has been involved in the Web and online services since its infancy back in 1994. Her background and past work experience include a wide array of skills such as writer, editor, Web technologist, and Web designer. She was the recipient of two "CMP Excellence in Editorial" awards-one in 1997, and in 1998. For the past two years, she also served as a judge for Lotus Development Corp.'s Beacon Awards in the category of "Best Web Business Solution." McNamara also sat on several Web committee's within CMP. Her most recent position at CMP was as Managing Editor/Online for one of its eleven computer publications. In this role McNamara managed both the editorial and technical direction of the Web site.

You can contact Krista McNamara at 678-3118, by email: mcnamara@exchange.tc.columbia.edu, or visit her in 654A Thorndike.

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