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Teachers College Policy Library
TC Name and Logo Use
URL: http://www.tc.columbia.edu/policylibrary/TC Name and Logo Use
The name and logo of Teachers College (whether alone or in conjunction with the words “Columbia University”) are among the most valuable assets of the College. The ways in which the College’s name and logo are used can affect the reputation and academic standing of the College and its personnel, students, and alumni. Therefore, it is the policy of the College to strictly enforce the rule that no individual or entity—including any officer, trustee, faculty member or other employee of the College—may use the name and logo of the College, in whatever form that they may appear, except in connection with legitimate College purposes and in accordance with these policies and procedures.
Any use of the College name or logo (other than to identify the creator of a work by his or her title at the College) must be approved in advance and in writing by the Dean. If the name or logo of the College is to be used in connection with any works created under collaborative agreements with outside entities (other than to identify the creator by his or her title at the College), such agreements must likewise be approved in advance by the Dean.
The following rules apply except where written consent of the Dean has been received:
• Neither the name of the College nor its letterhead or logo may be used by any officer, faculty member, or other employee to sponsor, endorse, or recommend any commercial service or product, regardless of whether that individual has any interest in the promotion.
• No College officer, faculty member, or other employee may use the College’s name in conjunction with any activity except for identification.
• No College officer, faculty member, or other employee may use the College's name on stationery in connection with an outside organization in the establishment of which he or she has been involved of which he or she is an officer or director and that is not part of his or her official activities.
• Faculty members, researchers, other employees (as well as their respective departments), and students may not participate in the creation or use of works that might give the impression of College sponsorship where no such sponsorship has been granted in accordance with the policies and procedures of the College.
All questions relating to any use of the College name or logo and requests for approval for the use of the College’s name and logo should be directed to the Office of the Dean. Only written consent signed by the Dean will be deemed the consent of the College to use the College’s name or logo for a particular purpose. Any use not provided for pursuant to this Policy is an unauthorized use. The College will use all lawful means to prevent the unauthorized use of its name and logo.
Responsible Office: Provost
Last Updated: January 2015