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TC Walks: Using Engaging Online Tours to Appeal to a Wider Audience of Prospective Graduate StudentsAshley Ewing, M.A. Communication and Education
This paper evaluates the need for graduate schools to cater to a younger age of prospective graduate students by providing a comprehensive online tour that answer many of the questions that this population of students and their parents have. With more students pursuing graduate studies right after college, or shortly thereafter, there has been an influx of students and parents looking for graduate schools that meet their needs. By being able to provide an online tour that allows prospective students to learn more about colleges of interest, graduate schools are able to appeal to a wider range of students and their families. Using Teachers College as a backdrop, I have created an outline of what a successful online tour would look like for the college that would address the concerns of both students and parents as they look for institutions of higher learning.