Mengjie Zhu | Communication, Media and Learning Technologies Design | Mathematics Science and Technology

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Teachers College, Columbia University
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Communication, Media & Learning Technologies Design

In the Department of Mathematics, Science & Technology

IPad Training Application for Automotive Salesmen

Mengjie Zhu, M.A. Instructional Technology and Media

In China, salesmen in 4S dealers are from all parts of the country. They have uneven sales skills and different understandings of the products and brand. Most of them are not active learners and have no access to learning resources. Every salesman wants to get training in sales knowledge and skills. Yet, most of them have no interest in traditional training programs. Moreover, to organize a large-scale training in 4S dealers around the country is not only time-consuming and laborious but also may cost a fortune. Thus, salesmen training iPad solution becomes a better approach.The training application is not simply providing e-learning knowledge, but is a customized handheld training assistant and sales coach. It will be consist of brand knowledge center, self- learning, real practice, and customer relationship management. The key is to bridge training with real selling practice and analyze learners’ training based on their selling record.

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