Shmulyian, Svetlana (ss861)

Svetlana Shmulyian

Adjunct Associate Professor

Office Location:

222 Zankel

Educational Background

  • Ph.D., Organizational Psychology, Teachers College, Columbia University
  • M.S., Nonprofit Management  / Graduate Certificate in Organizational Development, Milano Graduate School, New School University
  • B.S., Mathematics, Moscow Teachers Training University

Scholarly Interests

  • Using data for Organizational Change
  • Organizational Climate
  • Market Research

Selected Publications

Shmulyian, S., Bateman, B.D., Philpott, R., & Gulri, N.K. (2010). Art or Artist? An Analysis of Eight Large-Group Methods for Driving Large-Scale Change. In William A. Pasmore, Abraham B. (Rami) Shani, Richard W. Woodman (Eds.) 18 (Research in Organizational Change and Development, Volume 18), Emerald Group Publishing Limited, pp.183-231; and presentation at American Management Association, August, 2010.

Schulte, M., Ostroff, C., Kiniki, A.J., & Shmulyian, S. (2009). Organizational climate configurations: relationships to collective attitudes, customer satisfaction, and financial performance. Journal of Applied Psychology, 94, 3: 618-634.

Schulte, M. & Shmulyian, S. (2009) Relationships Between Organizational Climate Profiles, Employee Attitudes, and Financial Performance, Society for Industrial Organizational Psychology Presentation.

Shmulyian, S. (2005). The importance of a configural versus universalistic approach to understanding the impact of climate on employee attitudes, service outcomes and financial performance (Doctoral Dissertation). Columbia University, ProQuest, UMI Dissertations Publishing, 2004.
Schulte, M. & Shmulyian, S. (2005). Relationships between organizational climate profiles, employee attitudes, and financial performance. Poster presentation for the 2005 SIOP Conference

Key Contributor: Technology is not the trump card in mass affluent wealth management game, IBM Institute for Business Value Publication
Contributor: Report on Changes & Trends in Public Administration Reform in 19 Countries. United Nations, 1996
Svetlana Shmulyian, PhD, is an accomplished business strategy, organizational development, and market research consultant with over 15 years of experience of identifying data-driven strategic and operational improvement opportunities, and partnering with C-Level Executives and Senior Stakeholders in Corporate / Institutional Strategy, Sales, Marketing, and HR on implementing improvements.

Operating her own consultancy, Svetlana had managed an executed projects ranging from $100,000 to $1.5M in total revenue and is known to her clients for her combination of strong innovative strategy abilities, superb analytical skills, as well as commitment to customer focus and to executing initiatives efficiently and according to plan. Svetlana is focused on serving Financial Services, Consumer Products, and Nonprofit / Social Innovation sectors with clients ranging from Fortune 50, Fortune 500 to numerous innovative startup ventures in for-profit and non-profit sector. Svetlana’s additional industry experience includes Pharmaceuticals, Media, and Professional services.

Svetlana held consultant and analyst positions at IBM, PWC, and Arthur Andersen prior to establishing own consulting practice. In these positions she undertook projects in the area of Business Strategy, Organizational Development and Design, Customer Relationship Management / Sales Strategy and Change Management. Svetlana is highly accomplished Project Manager with additional experience in Business Process / Business Requirements and Vendor Management areas.

Svetlana is also an Adjunct Associate Professor at Columbia University and a guest speaker at NYU Stern School of Business’s Executive MBA program focused on consulting, management research methods, and statistics. Svetlana received her Ph.D. in Organizational Psychology from Columbia University and also holds an M.S. in Nonprofit Management and a B.S. with honors in Mathematics. Svetlana is a U.S. citizen and is bilingual in English and Russian.

Specialties:Business strategy; Market Research; Organizational Research; Organizational Development / Design; Strategic Planning; Project Evaluation; Process / Technology Integration services; Customer Relationship Management; Sales Process and Organization; Human Resources Management; Project Management.

Cross industry experience focusing on Consumer Products, Financial Services, and Nonprofit Sector (focusing on Social Entrepreneurial / Social Innovation Sector)



2004- Present  Shmulyian Consulting & Research Group, Principal

2002 - 2004     IBM, Business Consulting Services, Senior Consultant, Business and Organization Strategy

1999 - 2002     PwC, Business Consulting Services, Principal Consultant, Business and Organization Strategy

  • Business and customer strategy: business, customer and market strategy, research and analytics
  • Organization strategy: organizational assessment and design, change management, survey research
  • CRM strategy: customer research/analytics, CRM processes, business requirements, vendor selection


1998 - 1999       Arthur Andersen, Human Resource Planning and Development, Analyst  
  • Survey Research: design, execution and presentation of findings of the organization culture research
  • Organizational development: secondary research, concept, execution and executive presentations in the areas of recruitment, performance management,   knowledge management, career development  

1997 - 1999       Independent Consultant, Clients included public and non-profit organizations, government organization, University, advertising company, internet start-up

  • Organizational development: organizational assessment and strategy for clients
  • MBTI: individual and group feedback sessions targeted at leadership/organization development




UNICEF, Training and Development Section, New York, Training and Development Intern

  • Training: Developed training modules for stress and critical incident management workshops
  • Assessment: Designed evaluation for UNICEF training network

1994 - 1995       T-Group and Sensitivity Training, Trainer

  • Recruited participants, facilitated consultations & group process for personal/leadership development 




1997 - Present   Columbia University, Teachers College

  • Adjunct Assistant Professor: Behavioral Research , Data Based Interventions (2005 - Present)
  • Teaching Assistant / Consultant: Behavioral Research, HRM, Practicum in Consulting (1997 - 1999)
  • Research Assistant: Organizational Climate and Business Performance, Conflict Resolution, Motivation (1997 - 1999)
1996        NYU Stern School of Business, Adjunct Faculty
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