Liu, Sam T. (stl2129)

Sam Liu

Adjunct Full Professor

Office Location:

222 Zankel Zankel Zankel

Office Hours:

By appointment

Educational Background

  • B.A., University of Pennsylvania, Economics, and Communication
  • M.B.A., New York University, Strategy, Management, and Finance
  • Senior Professional in Human Resources (SPHR), HR Certification Institute
  • Project Management Professional (PMP), Project Management Institute
  • Certified Six Sigma Black Belt (CSSBB), American Society for Quality

Scholarly Interests

  • Human capital effectiveness
  • Organizational change management
  • Organizational design
  • Talent management and development
  • Strategic analysis

Selected Publications

  • PwC Financial Services Viewpoints. "From good to growth: Why institutionalizing hedge funds creates value for owners and investors." November 2012
  • PwC Financial Services Viewpoints: "Cure for the Common Culture: Building Effective Risk Cultures at Financial Institutions." April 2011

Professor Liu received his Bachelor of Arts degree in Economics, and Communication from the University of Pennsylvania, and his Master of Business Administration (MBA) from the New York University Stern School of Business. He is currently an Adjunct Full Professor in the Social-Organizational Psychology program at Teachers College. He also teaches Organizational Behavior, and Project Management at New York University, where he received the University's Teaching Excellence Award.

Outside of Columbia, Professor Liu has over 20 years of experience in management consulting and finance. He is currently a Partner at Mercer, the world's largest human resources consulting firm. He has advised senior executives in solving critical human capital issues such as managing large-scale strategic change, optimizing organizational talent and transforming HR into a more effective and strategic function. He has led multiple teams within Fortune 500 companies deliver solutions that accelerate change adoption and enable the workforce to achieve its business benefits and strategy. Prior to joining Mercer, he was a Director within PricewaterhouseCoopers’ People and Organization Advisory practice.

He holds professional certifications as a Senior Professional in Human Resources (SPHR), Project Management Professional (PMP), and Six Sigma Black Belt (CSSBB).

He is passionate about education and has founded a 501(c)(3) non-profit educational center that provides free math tutoring to students in Harlem and the Bronx, and serves as a volunteer consultant for non-profit clients through the University of Pennsylvania Pro-bono Alumni Consulting (PennPAC) organization.

  • Teaching Excellence Award, New York University (2021)
  • PwC Chairman's "Brand-Defining Win" Award (2014, 2015)
  • PwC "We Recognize Great Performance" Award (2011, 2012, 2014)
  • Faculty Excellence in Teaching Award, Baruch College (2012)
  • MBA Teaching Fellow, New York University Stern (2008, 2009)
  • Time Warner Scholar, University of Pennsylvania (1997)


  • Mercer: Consulting – 2016 to Present
  • PricewaterhouseCoopers: Consulting – 2009 to 2016
  • The William J. Clinton Foundation: Consulting  – 2008
  • American Express: Sales Strategy – 2007
  • Coty Fragrances: Corporate Finance – 2003 to 2007
  • Limited Brands: Store Real Estate Finance – 2001 to 2003
  • Merrill Lynch: Global Securities and Economics – 1999 to 2001
  • Columbia University and New York University, Adjunct Faculty – 2014 to Present

Professional Certifications

  • Senior Professional in Human Resources (SPHR), HR Certification Institute
  • Project Management Professional (PMP), Project Management Institute
  • Certified Six Sigma Black Belt (CSSBB), American Society for Quality


- 'Is Your Enterprise ready for a New Era? Transformational Change Stories'; Society for Human Resource Management (SHRM)
- 'Working in the Age of Robotics: Managing Change and Preparing Knowledge Workers for Success'; WorldatWork Conference
- 'Robotics and the Workforce-Turning Disruption into Opportunity for Women and Business'; Healthcare Business Women's Association
- 'Cloud Technology-Managing Change for HR'; College and University Professional Association for HR

Featured in Bloomberg News:
'How HR Can Prepare for the Future Workforce (and Robots)' May 26, 2017

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