Office of TC Generation

TC Generation

Background Image: Grad looking at TC Campus

We develop communications and omnichannel marketing campaigns that deliver meaningful content, drive engagement and generate revenue to continuously amplify Teachers College’s vision of creating a smarter, healthier and more equitable world.

Who We Are

Strategy and Support

We can recommend communications, engagement and fundraising strategies to help you meet your goals based on best practices and prior successes. 

Teachers College campus photo

Project Request Form

Use the Project Request Form to request services, including strategic communications, media relations, government relations, content creation, digital marketing assets, web updates and development, and more.

Campaign Wrap Up Hero

Omnichannel Strategic Marketing

We manage and support:

  • Annual Giving
  • Crowdfunding
  • College-wide and multichannel philanthropic initiatives
Media Relations

Strategic Communications

We manage and support:

  • Public and media relations
  • Internal/campus communications
  • Executive leadership communications
  • Government relations
AI Conference Setup

Brand and Creative Studio

We manage and support:

  • Graphic design
  • Multimedia and video production
TC Website on Devices

Digital Campus Infrastructure

We manage and support:

  • The TC website,
  • TC's content management system, TerminalFour
  • Web user training
  • Web application development
  • E-mail and CRM communications
  • E-board signage
TC Logo on corner

Advancement Services

We manage and support:

  • Information and gift processing
  • Fundraising database operations
  • Prospect research and development

Disclaimer: To reporters and all representatives of the media: Teachers College is affiliated with Columbia University but stands as a legally separate entity, with its own Board of Trustees, President and rules of governance. Given these understandably complex facts about the historic relationship between the College and the University, it is more accurate for news stories to reflect the fact that actions taken by Teachers College or its officials are not synonymous with those of the University with which we are affiliated.

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