Trying to create healthy food environments at home presents unique challenges, as interviewees in a series of focus groups with New York City parents revealed. Parents want to be healthy role models for their children, and generally know how to do so, but face barriers that can make this very difficult. “Picky eaters” can turn all good intentions into a fight to just get food in a child’s mouth. Time constraints can make providing a healthy meal nearly impossible.

In an effort to provide support, how would parents like to receive information? Interviewees responded they would like information that is tailored to them; to their location, to their culture, etc. They mentioned a desire for appropriate timing of messages; the use of multiple mediums; and delivered from a voice of authority. 

Why is this study important?

In order to support parents in promoting healthy behaviors, we must focus on the most influential environments - schools and homes. School-based nutrition education is extremely important, and some nutrition education at schools includes a home-based component.  However, to date little research exists on how to connect best with families, particularly in ways that are culturally relevant. When it comes to healthy behaviors, the home environment is arguably the most important factor for children. Supporting parents and children to eat well at home while navigating the many challenges to healthy eating will require this better understanding of effective communication and approaches to working with families.