Alumni Profiles

Xuan An graduated with a bachelor's degree in Chinese Language and Literature (Interdisciplinary Program:Innovative and Cultural Industry) from Shandong Normal University in 2023. She has gained rich knowledge in cultural production and consumption, which involves literature, aesthetics, art, marketing, and communication. During her undergraduate studies, An gained experience working in the new media department of Shandong Business Daily and her university. She has tried to start an artistic business as well. She participated in establishing a studio in 2021 to provide promotion services for local traditional crafts through new media. In her spare time, she enjoys being outdoors and writing fiction. Born with a dynamic personality and active thinking style, An has developed an interest in commercial entertainment, visual arts, new media, ACGN culture,etc. She has a fascination with interacting with different artists,evaluating the price, and using strategic marketing tools, such as digital marketing, to help sell arts products. Attracted by digital artworks and entertainment products, her academic interest lies in the visual aesthetics of the integration of digital technology and traditional art. She is also concerned with how to utilize cultural resources to obtain economic and artistic benefits and how to start innovative entrepreneurship in the cultural sector. By continuing her study at ARAD TC, An hopes to better improve her art administration skills and collaborate with others. In the future, An plans to devote herself to the auction or entertainment industries.